In uptrends, it is more profitable to be long all time highs and positive reactions to earnings. In downtrends, it is more profitable to be short all time lows and negative reactions to earnings. Every trend experiences normal corrections on its way up/down. Such corrections are often good buying opportunities as the trend tends to continue in its major direction. Sooner or later every trend ends. No one knows when. But to maximize and protect profits, we gradually raise our stops to levels, which when broken indicate an end of a trend. There will be times when our stops will shake us out too early from a trend, but we don’t need to catch the exact top or bottom in order to be profitable.